Sugar So

Apps So Sweet
You'll Want To Lick Them

We build products that people love to use.


"Design is how it works"

There is a simple truth: Great products are made with passion. Passion and hard work. One needs to look at code as form of art in order to be able to understand that simplicity is a philosophical pure core value that changes everything. Out of these foundations we innovate to build tools that will enable people to lead productive, creative and healthy lifestyle.


Jovie - Make a Scene

We are truly excited to release Jovie, an app for video makers that we've built with Assaf Hare.

Jovie is a new way to create short, funny and viral videos. Interact with your stars, take part in your favorite movies or TV shows, comment on current events and create sketches or Video Memes.

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Design community project

Designer News Statistics

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Parties for WWDC

Sugar So is going to WWDC! We've built Parties to effortlessly keep track of all the cool things that are happening during the event.

There are dozens of parties in San Francisco organised for WWDC participators by companies like Twitter, Pinterest, Flipboard, Evernote, Square, Dropbox, Spotify and many more. Download the app to get updates and make sure you don't miss out on the good stuff.

Update: Humbled and overwhelmed we stand by the amazing response from the developer community following the release of the app. Thank you, we ♥ you guys.

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post on medium

Creating GIFs of your iOS apps

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Startups | Mapped In Israel

Startups is a beautiful way to discover companies, locate co-working spaces and get funded in Israel.

With Startups you can:
• Visualize the lively startup activity.
• Discover startups who are hiring close to you.
• Explore companies based in your city.
• Locate co-working spaces and accelerators.
• Learn about investors and VC in your area.
• Search companies, and contact them directly.

Startups was released under MIT open source license as a ervice for the community.

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We are a team of early adapters, engineers and designers united by our shared love affair with simplicity. Living in beautiful sunny Tel-Aviv, we are a group of friends who decided it's time for making better products.

We work. We play. We change the world. Expect us.

Maxim Veksler

Maxim Veksler

founder, technology

Maker. Conficio ergo sum.
Genady Okrain

Genady Okrain

founder, technology

Developer. 14 years of experience with software and hardware. Hobbyist photographer, Early adopter, Internet & technology freak and Apple fanboy. Living in Tel Aviv, at any given time can be found running 10K workouts.
Artiom Dashinsky

Artiom Dashinsky

founder, design

Our design god, whom we all praise. UI/UX Designer and Product Man but likes to define himself as maker. Active member of design community. Eclectic in his craft and skills yet manages to wow us every time with the results.

Get in Touch

+972 54-658-1022

Sugar So
Rothschild 37
Tel Aviv, Israel